The good news? Our client, WMG Merchandising, got a call from Atlantic Records recording artists BUCKCHERRY to print a very cool design on hooded sweatshirts. The bad news? They wanted it to be a full front and full back imprint. Including over the zipper.

Bad news, that is, if you’re not WearMagic. Other printers would have found this job... "challenging." For us, it was a piece-of-cake. We simply fired up our state-of-the art oversized press, and put one of the most experienced pressmen in the business behind the wheel. (Of course, you can only do that if you happen to actually have the most experienced pressmen in the business on staff.)

It also didn’t hurt that we loaded the press with fashion-forward, fine jersey Tultex sweatshirts that gave us a super-printable surface, making printing easier and giving us great, retail-ready quality.